My Process
Research analyze
and explore. Identify
and define the problem.
Learn
Design think all the
possible solutions.
Record all assumptions.
Ideate
Prove or disprove
assumptions with users.
Gather requirements.
Validate
Information architecture,
user flows and wire frames
to define usability.
Design
Build a prototype
and test the design
with users.
Test
About
A senior and lead UX designer with over 10 years experience, leading and driving transformational design experiences for organizations and people who use their products. Edward wields and commands the discipline of UX design, collaborating with cross-functional teams and stake holders within complex environments and ecosystems.
Lead roles in driving next generation products, concept to launch and rethinking existing products, Edwards goal is always ease of use, flow and intuitive actions, coupled with strong visual language that speaks to the users wants and needs.
Contact
© 2018 by Edward Amaral